Brand Information

Ever since Upper Deck revolutionized the sports trading card experience with its inaugural 1989 Baseball set, our No. 1 mission has been to capture the excitement of the game and deliver it to fans of all ages through high quality, innovative, authentic and collectible products.

The cornerstone of our business is based on sports trading cards, but over the years our brand has expanded to include other products. Spend a few moments here and explore all the businesses that make up The Upper Deck Company.

Keeping in stride with the latest technology on its website, company store and product portfolio, Upper Deck's long list of accomplishments have included PenCam, Upper Deck's unique authentication innovation; e-Card, the trading card with a virtual twin; Personalized Trading Cards, which allows amateur sports fans to go online and create their own Upper Deck trading cards; and WebPass, a technology that turns an invisible watermark on a trading card into the collector's key into secret websites.

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